For example, she concludes, “The fixed mindset creates the feeling that you can really know the permanent truth about yourself… be aware of the drawbacks of this mindset… robbing yourself of an opportunity by underestimation your talent” (Dweck 50).ĭweck undermines the fixed mindset on purpose because her premise relies heavily on the benefits of the growth mindset. With various scenarios, she examines and applies the results of the two mindsets, usually ending in a favorable conclusion for the growth mindset. She purposefully demonized the fixed mindset, detailing the failures it can cause, so that she can ultimately sell the growth mindset to readers. However, despite her logos, Dweck is biased in her portrayal of the two mindsets. From direct quotation of the people who have contributed to her study to conclusions she makes, Dweck shows mastery in her knowledge and argument. In her argumentation-persuasion, she conveys the data she has collected in a simple yet efficient way, combining ethos with logos (Nadell 479). Dweck depends on examining the mindsets of various well-known figures from Thomas Edison to Michael Jordan, leaning on the ethos of others to support her claim. Thus, Dweck establishes a sense of authority on her subject by acknowledging the arduous task she undertook, an acknowledgement that gives readers comfort and trust in her premise.ĭweck’s intense research on the mindsets helps her develop a structure for her novel that includes explanations of her study and applications to various relatable situations, a structure that persuades her readers effectively. Although difficult, Dweck truly wanted to inspire and teach her conclusions to simple everyday people through her writing, which ultimately establishes her ethos (Nadell 479). She explains, “This book is one of the hardest things I’ve ever done… the information was overwhelming” (Dweck 53). Her ethos is established by acknowledging the hardships she undertook in sharing her idea of the mindsets and guiding readers to obtain the growth mindset. She was ultimately coaxed into writing this book because she knew, as well as her students, that she had the ability to improve lives with her research, a feat that could inspire and change the way people view success. In fact, the first sentence in the introduction reads, “One day, my students sat me down and ordered me to write this book… it became my number one priority” (Dweck). professor at Columbia University, she gains credibility in her topic but she points out how writing seemed to be a challenge for her at first. Dweck’s credibility is established mainly by her profession in psychology, yet her persuasive skills show that she has authority in writing as well.
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